Privacy Policy

Effective Date: December 18, 2025

Your privacy is important to us at EFE, Inc., a Florida corporation, doing business as Parts.Store ("Company," "we," "us," or "our") and we are committed to transparently informing you how we use your personal information.

This privacy policy (the "Privacy Policy") describes the types of information we may collect from you or that you may provide when you visit the website currently located at https://parts.store (the "Website") and as otherwise provided for herein with respect to the Company's social media pages on various third party social media platforms or through other Company channels (each, an "Other Channel," together with the Website, collectively, the "Site") and our practices for collecting, using, maintaining, protecting, and disclosing that information. Please read this policy carefully to understand our practices regarding your information and how we will treat it. This policy may change from time to time (see the latest version of this Privacy Policy). Please check the live Privacy Policy link periodically for updates.

This policy applies to information we collect:

Purpose of this Privacy Policy

This Privacy Policy aims to give you information on how we collect and process your personal information through your use of the Site, including any data you may provide through the Site when you purchase, access or use any of our products/services made available to you.

It is important that you read this Privacy Policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal information about you so that you are fully aware of how and why we are using your data.

Controller

EFE, Inc. is the controller and responsible for your personal information. Where it is necessary or appropriate for the purposes for which we hold your information, we may share your relevant information across our affiliated companies. All of our affiliated companies covered by this notice manage your personal information in the manner and to the standards set out in this Privacy Policy.

We have a Data Privacy Manager who is responsible for overseeing questions in relation to this Privacy Policy. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact EFE, Inc. in writing at [email protected] or 138 Professional Way, Wellington, Florida 33414.

Collection of Information

Personal information means any information about an individual from which that person can be identified. It does not include information where the ability to identify someone has been permanently removed (anonymous data).

We may collect, use, store, and transfer different kinds of personal information about you which we have grouped together as follows:

We also may collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal information but is not considered personal information by law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific Site feature. However, if we combine or connect Aggregated Data with your personal information so that it can directly or indirectly identify you, we treat the combined data as personal information which will be used in accordance with this Privacy Policy.

We do not collect any Special Categories of Personal Information about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, genetic and biometric data). Nor do we collect from you any information about criminal convictions and offenses.

We use different methods to collect data from and about you including through:

Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by postal mail, phone, email or Other Channels. This includes personal information you may provide when you:

Automated technologies or interactions. As you interact with our Site, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal information by using cookies, web beacons, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. See our section on Cookies.

Third parties or publicly available sources. We may receive personal information about you from various third parties as set out below:

It is the intent of the Company to use personal information only for the purpose for which it was requested and any additional uses specifically provided on the Site and in accordance with the terms of our Privacy Policy and Terms of Use.

It is highly recommended and suggested that you review the privacy policies and statements of any website you choose to use or frequent as a means to better understand the way in which other websites garner, make use of, and share information collected.

Use of Information Collected

We will only use your personal information when the law allows us to. In certain jurisdictions, we are required by law to always have a permitted reason or justification (called a "lawful basis") for processing your personal data.

Most commonly, we will rely on the following lawful bases:

Note that we may process your personal information pursuant to more than one lawful basis depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal basis we are relying on to process your personal information where more than one basis has been set out in the table below. Where we rely on your consent as a legal basis for processing your personal information, you have the right to withdraw consent to marketing at any time by contacting us.

Purpose/Activity Type of Personal Information Lawful Basis for Processing
To register you as a new contact, customer, or partner of the Company (a) Identity
(b) Contact
(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to keep our records updated and to grow our business)
To process and deliver our products and services to you including manage relationships with our service providers, including: (a) manage payments, fees, and charges and (b) collect and recover money owed to us (a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Marketing and Communications
(a) Performance of a contract with you
(b) Necessary for our legitimate interests (communicate with you about your use of the services and respond to inquiries)
To manage our relationship with you which will include: (a) Notifying you about changes to our terms or privacy policy(ies) (b) Asking you to leave a review or take a survey (a) Identity
(b) Contact
(a) Necessary to comply with a legal obligation
(b) Necessary for our legitimate business interests (to keep our records updated and to study how customers use our products)
To administer and protect our business and the Site (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data) (a) Identity
(b) Contact
(c) Technical
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganization or group restructuring exercise)
(b) Necessary to comply with a legal obligation
To deliver relevant Site content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you (a) Identity
(b) Contact
(c) Usage
(d) Marketing and Communications
(e) Technical
(f) Profile
(a) Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our company group business and to inform our marketing strategy)
(b) Consent (e.g. in certain jurisdictions where consent is required for any cookies relied upon for this processing)
To use data analytics to improve our Site, products/services, marketing, customer relationships and experiences – this may include tracking your use of other websites visited in the same session as the Site, in order to glean what types of services and/or products may be the most popular (a) Technical
(b) Usage
(c) Marketing and Communications
(a) Necessary for our legitimate interests (to define types of customers for our products, to keep our Site updated and relevant, to develop our Company group business and to inform our marketing strategy)
(b) Consent (e.g. in certain jurisdictions where consent is required for any cookies relied upon for this processing)
To make suggestions and recommendations to you about products or services that may be of interest to you (a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Marketing and Communications
(a) Necessary for our legitimate interests (to develop our products/services and grow our Company group business) and where you have not opted-out of receiving such communications
(b) Consent (e.g. in certain jurisdictions where we are responding to your request for information about our Company, its products and services using the contact information provided on our website)

Promotional Offers from Us

At times, we may find it necessary to use personal information as a means to keep you informed of other possible products and/or services that may be available to you from the Site. We may also be in contact with you with regard to completing surveys and/or research questionnaires related to your opinion of current or potential future products and/or services that may be offered. You will receive marketing communications from us if you have requested information from us or purchased products and/or services from us and you have not opted out of receiving that marketing, or if you have opted in to our marketing program. See our section on Unsubscribe or Opt-Out for more details.

Sweepstakes, Contests, Giveaways, Raffles or Similar Promotions

We may operate sweepstakes, contests, giveaways, raffles and similar promotions through the Site or our affiliates' sites, including with respect to any links or landing pages related thereto that may require online registration by and among us, our affiliates, third parties, or vendors. We typically ask you for certain personal information when you enter and, if applicable, win a sweepstake, contest, giveaway, raffle or similar promotion. We may share this personal information with our affiliates, or other third parties, including, but not limited to, sponsors, co-sponsors, marketing parties, or prize providers of such sweepstakes, contests, giveaways, raffles and promotions (irrespective of whether it is hosted by us), or otherwise in accordance with the rules applicable to such sweepstakes, contests, giveaways, raffles or promotions. You should carefully review the rules of each sweepstake, contest, giveaway, raffle and promotion in which you participate through the Site or our affiliates' sites, as they may contain additional important information about us, or other third parties', including, but not limited to, sponsors', co-sponsors', marketing parties', or prize providers' use of your personal information. Insofar as the terms and conditions of such rules concerning the treatment of your personal information conflict with this Privacy Policy, the terms and conditions of such rules shall control. We are not responsible for the terms and conditions of a third party, including, but not limited to, a sponsor's, co-sponsor's, marketing party's, or prize provider participant's, privacy policy.

Promotional Emails During Sweepstakes, Contests, Giveaways, Raffles or Similar Promotions Registration Process

Through the Company, you can request to receive promotional emails from us. We may also ask if you want to receive such promotional emails from us during sweepstakes, contests, giveaways, raffles or similar promotional registration processes. If you want to receive our promotional emails, you will be asked to provide certain personal information and areas of interest so that we can fulfill your request. If you would like to stop receiving such promotional emails, please refer to the unsubscribe or opt-out provisions within the Privacy Policy and any emails received by you.

Third Party Marketing

The Company does not now, nor will it in the future, sell, rent or lease any of our customer lists and/or names to any third parties for the purposes of third-party marketing.

Disclosures of Your Personal Information

We may share specific data with our company group and trusted partners, or our payment processing vendors, in order to provide our services to you, to conduct statistical analysis, provide you with email, text messages and/or postal mail, deliver support, fill orders and/or arrange for deliveries to be made, or otherwise for the purposes set out in the table above. Any third parties acting as our service providers shall be required to maintain the strictest of confidentiality with regards to all your information. We may share your personal information with Internal Third Parties (as set out in the Glossary) or External Third Parties (as set out in the Glossary).

We may disclose your personal information, without prior notice to you, only if required to do so in accordance with applicable laws and/or in a good faith belief that such action is deemed necessary or is required in an effort to:

We may also disclose your personal information to third parties to evaluate or conduct a merger, acquisition, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our Site users/consumers is among the assets transferred. If any such change happens to our business, then the new owners may use your personal information in the same way as set out in this Privacy Policy.

We require all third parties to respect the security of your personal information and to treat it in accordance with applicable law.

Change of Purpose

We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal information without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

If You Fail to Provide Personal Information

Where we need to collect personal information by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with products or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

Cookies and Similar Technologies

Please note that certain information about your computer hardware and software and browsing actions and patterns may be collected by the Company through automatic data collection technologies as you navigate through and interact with our Site. This information is used by us for operation of our Site and our business, to maintain quality of the Site and our business, and to provide general statistics regarding use of the Site. The technologies we use for this automatic data collection may include:

Use of Cookies

The Site uses "cookies" to help personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. They are widely used in order to make websites work, or work more efficiently, as well as to provide information us. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the web server that you have returned to a specific page. For example, if you visit certain Site pages, a cookie helps us to recall your specific information on subsequent visits. When you return to the Site, the information you previously provided can be retrieved. Cookies help us give you a better browsing experience and improve the quality of our products, personalizing content, ads and providing a more secure experience.

Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. Please see the "Choices About How We Use and Disclose Your Information" subsection below for more information about managing your computer's settings for cookies.

The cookies we use may change over time as we improve and update our products. We typically use the following cookies:

Third Party Use of Cookies and Other Tracking Technologies

Some content or applications on the Site are served by approved third parties, including servers, search engines, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Site. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see the "Choices About How We Use and Disclose Your Information" subsection below.

We do not control third parties' collection or use of your information to serve interest-based advertising (the collection of data across web domains owned or operated by different entities, or the use of such data, for the purpose of tailoring advertising based on preferences or interest known or inferred from the data collected). However, these third parties may provide you with ways to choose not to have your information collected or used in this way.

Cookies Schedule

Below we have listed the cookies or similar technologies deployed on our Site and the purposes for which these are used:

Cookies Duration/Period Tool/Provider Cookie Purposes
First-Party Cookies Up to 365 days Parts.Store Maintain user sessions, store cart contents, and remember login preferences.
HighLevel Session-based and persistent cookies, up to 365 days Go High Level CRM Tracks visitor interactions (e.g., form submissions, chat) and ties them to customer profiles in our customer relationship management (CRM) system for marketing automation and service follow-up.
HotJar Generally last between session-only and up to 365 days, depending on visitor interaction HotJar Collects anonymized behavioral data (e.g. clicks, scroll depth, heatmaps, session recordings) to improve site usability.
Zoom Contact Center Vary between session-only and persistent cookies, depending on visitor interaction, with some identifiers retained for up to 365 days Zoom Contact Center Supports customer service chat and call functionality, storing chat transcripts, call interactions, and visitor identifiers necessary for real-time communication.

Choices About How We Use and Disclose Your Information

You can manage your cookie preferences through our cookie banner when you first visit our Site. You can adjust the available sliders to 'Enabled' or 'Disabled', then clicking 'Save & Accept'. You may need to refresh your page for your settings to take effect.

If you wish to change your cookie preferences after your initial visit, you can contact us at [email protected] to opt out of behavioral advertising, or interest-based advertising.

Alternatively, the settings on your browser (or your device) may allow you to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, how to disable cookies, and when cookies will expire.

You can find out how to manage cookies on popular browsers below:

Tracking Technologies and Advertising – Flash cookies settings. To learn how you can manage your Flash cookies settings, visit the Flash player settings page on Adobe's website.

Note that cookies on our Website allow you to take advantage of some of our essential features. We also utilise non-essential cookies in order to improve your experience on our Website. If you block or otherwise reject our cookies, some features on our Website may not work.

For more information about the cookies we use, please see our section on "Use of Cookies" and our "Cookies Schedule".

You can opt out of receiving targeted ads from members of the Network Advertising Initiative ("NAI") or who follow the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising at the following websites:

Notice to Residents of the United States

Accessing and Correcting Your Information

You may send us an email at [email protected] to request access to, correct, or delete any personal information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

Residents of certain states may have additional personal information rights and choices. Please see Your Additional State Privacy Rights for more information.

Your Additional State Privacy Rights

Depending on your state of residency, you may have certain rights related to your personal data, including:

Important: The exact scope of these rights vary by state. There are also several exceptions where we may not have an obligation to fulfill your request.

To exercise any of these rights, please email us at [email protected]. To appeal a decision regarding a consumer rights request please send an email to [email protected] stating the reasons with reasonable detail for such appeal.

Some browsers and browser extensions support the Global Privacy Control ("GPC") that can send a signal to process your request to opt out from certain types of data processing, including data "sales" as defined under certain laws. When we detect such a signal, we will make reasonable efforts to respect your choices as required by applicable law.

Nevada provides its residents with a limited right to opt out of certain personal data sales. Residents who wish to exercise their sale opt-out rights may submit a request to this designated address: [email protected]. However, please know we do not currently sell data triggering that statute's opt-out requirements.

If you are a California resident, additional information applies to you. To access our supplemental California privacy statement and learn more about California residents' privacy rights, visit our Privacy Notice for California Residents.

Children Under the Age of 18

Our Site is not intended for children under eighteen (18) years of age. No one under age eighteen (18) may provide any personal information to or on the Site. If you are under eighteen (18), do not use or provide any information on the Site, including through any of its features, if any; make any purchases through the Site; use any of the interactive or public comment features of the Site; or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. The Company does not knowingly collect personal information from children under the age of eighteen (18) without verifiable parental consent. If it is determined that such information has been inadvertently collected on anyone under the age of eighteen (18), we will promptly take the necessary steps to ensure that such information is deleted from our system's database.

Unsubscribe or Opt-Out

All users and/or visitors to our Site have the option to discontinue receiving communications from us and/or reserve the right to discontinue receiving communications by way of email, text messages, or newsletters. You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you. If you wish to unsubscribe or opt-out from any third party websites, you must go to that specific website to unsubscribe and/or opt-out.

Where you opt out of receiving these marketing messages, this will not apply to personal information/our communications to you which are provided as a result of a product/service purchase or other transactions.

Our Site may contain links to affiliate and other third party websites. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. The Company does not control, claim, nor accept responsibility for any privacy policies, practices, and/or procedures of such other websites. Therefore, we encourage all users and visitors to be aware when they leave our Site to read the privacy statements/policy of each and every website you visit.

Data Security

The Company has put in place appropriate security measures and shall take reasonable precautions to maintain adequate physical, procedural, and technical security with respect to our offices and information storage facilities so as to prevent any loss, misuse, unauthorized access, disclosure, or modification of the user's personal information under our control. In addition, we limit access to your personal information to those employees, agents, contractors, service providers, and other third parties who have a business need to know. They will only process your personal information on our instructions and they are subject to a duty of confidentiality.

The safety and security of your information also depends on you. If, when and where we may give you (or where you have chosen) a password for access to certain parts of our Site, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information, to the extent possible, in public areas of the Site. The information you share in public areas may be viewed by any user of the Site.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Site. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Site.

Data Retention

We will only retain your personal information for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or other requirements. We may retain your personal information for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting, or other requirements. If you would like further information on our retention periods, please reach out to us through the details in the "How To Contact Us" section for further information.

How to Contact Us

If you have any questions or concerns regarding this Privacy Policy or our privacy practices, please feel free to contact our Data Privacy Manager at the following email or mailing address:

Glossary

Legitimate interest means the interest of our business in conducting and managing our business to enable us to offer and give you the best service/product and the best and most secure experience. We consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal information for our legitimate interests. We do not use your personal information for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Performance of a contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply with a legal obligation means processing your personal information where it is necessary for compliance with a legal obligation that we are subject to.

Internal Third Parties mean other companies in our company group acting as joint controllers or processors and who are based in the United States. For further details of the entities which make up our group please contact us for more information.

External Third Parties mean:

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